Kylie Jenner Just Revived Her Most Iconic Era—And Fans Are Losing It
Kylie Jenner just brought back her fan-favorite 'King Kylie' era—and fans think it’s her most iconic move yet.

1. Kylie Jenner Just Revived Her Most Iconic Era—And Fans Are Losing It

After years of fans begging for its return, Kylie Jenner has officially brought back the King Kylie era — and social media can’t get enough.

The 28-year-old beauty mogul took to Instagram to announce the relaunch of her most requested collection yet, the King Kylie Collection, marking a full-circle moment for both Jenner and her fans. The reveal, which instantly racked up millions of likes, featured Kylie shimmering head-to-toe in silver body paint, wearing a jeweled crown, and embodying the fearless confidence that defined her early beauty empire.

“This King Kylie Collection is truly for you!!!” Jenner wrote in her caption. “You’re the reason my biggest cosmetic dreams came true, and I wouldn’t be here… 10 years later! Without your support.”

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In the carousel post, Jenner explained that she created the collection as a thank-you to longtime fans who have been asking for a King Kylie comeback since her 2010s “drip logo” and teal hair era first went viral.

“I’ve seen all your messages asking for a King Kylie collection—the fearless era that had a dream at just 17 years old,” she wrote. “I wanted to give you exactly what you’ve been waiting for.”

The King Kylie Collection includes a nostalgic mix of metallic lipsticks, dramatic glosses, bold liners, and an eyeshadow palette that nods to her iconic past looks — including that unmistakable teal shimmer fans have been calling for since 2022.

Getty ImagesFans Celebrate “The Return of the King”

Within hours of the post going live, fans and friends flooded the comments to celebrate the long-awaited launch.

“We love you, king,” wrote celebrity makeup artist Ariel Tejada, while a fan account declared, “10 years and we got the most iconic era collection of King Kylie.”

Even Anastasia Soare, founder of Anastasia Beverly Hills, chimed in with heart emojis — a nod of approval from one beauty mogul to another.

Over on the Kylie Cosmetics Instagram page, one fan called it “so iconic,” while another asked, “Is this the end of the clean look era?”—a nod to Jenner’s bold shift back to her original glam aesthetic.

The King Kylie Collection officially launches Oct. 18 at 12 PM PST on KylieCosmetics.com, and judging by the excitement online, it’s expected to sell out fast.

“From the bottom of my heart, thank you for being on this journey with me,” Jenner wrote. “I hope this collection makes you as happy as you’ve made me.”

This story was originally reported by Parade on Oct 13, 2025, where it first appeared in the News section. Add Parade as a Preferred Source by clicking here.

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